Marketing, Monday

Mondays, even when you’re working for yourself can be a challenge. Even with a beautiful spring day as part of the canvas.

I wake early to tackle the garden before the day; although not early enough to make it to yoga. I register for Creative Mornings‘ Friday session and hop on the train to Grand Army Plaza.

SCORE.NYC event on social media is in-progress at the Dweck Center. The last time I was here was for a screening of “Pandora’s Box,” a silent movie starring Louise “Lulu” Brooks.

The first speaker from TheStylistaGroup, walks us through Facebook Ads, how to customize audiences, and how to use targeted lists for email campaigns. The second speaker talks about top ranking SEO factors for Google: links, content, and RankBrain. They both stress that social media and SEO are long-term strategies, ones that require an investment of time and money. There is no quick fix, marketing of any kind requires work.

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